Tessa Steinemann - Civista
As someone with a baby face who frequently gets pleasure out of shocking new friends by telling them my real age, I empathized with Tessa’s need for her headshots to look more mature. In a world where experience doesn’t necessarily translate to ability, it’s hard to be taken seriously as a professional when you look young. Tessa was looking for a fresh new approach to a dated headshot.
We learned that Tessa’s image ultimately needed to lend toward a professional look but with the need to be fresh, energetic and approachable. We worked with a professional hair and makeup artist, recommended outfits and sent a mood board ahead of time to ensure that every detail matched the research to bolster her personal brand.