STORIES CHALLENGE OUR MINDSET

Stories CREATE EMPATHY

Stories build businessES

Let’s Start with “Why”

Michelle Loufman (it’s pronounced Loff’ men) is a writer, photographer, and marketing communications pro with a mission to create relational understanding and global impact through powerful storytelling.

When we hear a story, we see ourselves reflected in it. As a result, we’re compelled toward empathy and action.

I CREATE MULTIMEDIA stories TO SERVE MULTIPLE PURPOSES:

#1 help businesses easily attract and transform the lives of their customers

#2 help HUMANS BUILD EMPATHY AND RESILIENCE and understand their lives IN GREATER DEPTH.

The problem as I see it:
IMMOBILIZED

When we endure hardship or simply try our best to live a purposeful life or a heart-led business, it’s hard to break out of unhealthy shadows and stuck cycles.

So often, we feel stagnant, tired, and confused in our relationships, our health and our careers. We dream bigger for our lives and our businesses but can’t seem to get out of our own way.

  • Stories help us see that we’re not alone in our journey.

  • Stories transform our harsh self-talk into encouragement.

  • Stories motivate us to do hard things.

  • Stories help us build resilience.

  • Stories of our growth create a lasting imprint on others.

Storytelling Services

  • BRAND STORYTELLING

    Use the power of storytelling in your marketing to increase brand awareness, social impact and sales/donations.

    For Businesses

  • PHOTOGRAPHY

    Editorial and documentary photography. Includes personal branding sessions for influencers.

    View the Work

  • WRITING

    A space for human interest stories, books in progress, and my personal stories of resilience.

    Read More

ABOUT MICHELLE

It started with a Hallmark diary filled with its lined, pink pages. It was a birthday gift lovingly given to me on a warm summer day in Michigan.

I chose what I believed to be the wrong career but kept on going, kept on learning, and kept on growing. I dreamt of starting my own business.

Just six months after I started my LLC, my dreams were brought to a screeching halt in a cold emergency room in Cleveland. What started as emergency blood transfusions turned into a years-long battle with chronic illness.

I nearly gave up. I didn’t want to live.

I channeled my pain through the power of story. I overcame.

I use story to relate and help others do the same. That story is how I’m here today.

STORIES ARE IN MY D.N.A.

  • Stories fall flat because they aren’t emotive.

    As a highly sensitive person (HSP), I’m is genetically wired to sense and feel on a deeper wavelength. I tunes in to what’s being unsaid as much as what’s being said to find the true story (the true essence) of what’s around me.

  • From business owners to moms, from the elderly woman running her hacienda in Peru to the underrepresented voices that need to be heard, we love and want to connect them all.

    I believe community and connection are deeply woven into our fabric. In a volatile world, stories a good reminder of our humanity, our frailty. Hearing the stories of others makes us feel less alone and builds resilience.

  • Most writers and photographers are skilled at their craft but struggle to understand end business goals. Because I’m hired by large organizations, I have to think about each project as more than the one thing I produce.

    I bring 20+ years of marketing strategy and communications experience and 10 years of photography experience to the table. My goal is to understand how best to support yours.

Contact MICHELLE